AboutChris Hawkes Expertise I can help people to understand whether or not market research might help them address the
business decisions that they are facing. I can also help them consider the different types of
research that might be appropriate in their situation, and can help them estimate the costs of
the different methdologies, and the pros and cons of each approach.
Experience I've worked in a Fortune 500 company, as a market researcher for the last 8 years. I've managed dozens of qualitative and quantitative market research. I've conducted extensive market research in the US, and in over 20 other countries around the world as well.
Organizations American Marketing Association
Publications MarketResearch101.com and EzineArticles.
Education/Credentials I have a degree in Finance, which I realy haven't ever used, except to try to understand how my mortgage payments were calculated.
Expert: Chris Hawkes Date: 4/29/2008 Subject: marketing
Question Why is marketing research important to developing marketing strategy?
Answer Hello Brenda,
This sounds just a little bit like a homework question, but I'll give you the benefit of the doubt.
Not everyone does research to fold into the development of a marketing strategy. It really depends on how much is already known about the market that is being entered. In general conducting research is advisable because it can help to prove or disprove the assumptions that are going into the creation or re-definition of a marketing strategy. A market research study can also help to identify trends that may not have played out in the market, but may be on the tops of consumers minds, or in their future purchase plans (say with cars and SUV's ten years ago - or even now with SUV's being replaced by better gas mileage cars.
Let me know if that doesn't help you very much and I'll try again. If you can be more specific about your company, the knowledge level and industry that you're in that would help a lot too.
Chris Hawkes
href="http://www.MarketResearch101.com"
