Expert: Kevin Gentry, Ph.D - 8/14/2008

Question
dear sir, i am trying to make a Market intelligence tool for our company. i don't know how to start to make one. and i am also trying to find out on how i can monitor our floorshare inside the stores or key accounts. please help me sir. thank you very much!

Answer
I am not familiar with the term "floorshare".  The closest I can think of is what I would call "facings" - how many of your packages are displayed on the store's shelves, side by side on a single shelf - - example: cake mix from left to right: chocolate, vanilla, strawberry, etc. - 3 or more "facings".

There are companies that measure conditions in retail stores - facings, displays, promotions, and other retail conditions.  I suggest you contact Nielsen.

Best-