About Chris Hawkes Expertise I can help people to understand whether or not market research might help them address the
business decisions that they are facing. I can also help them consider the different types of
research that might be appropriate in their situation, and can help them estimate the costs of
the different methdologies, and the pros and cons of each approach.
Experience I've worked in a Fortune 500 company, as a market researcher for the last 8 years. I've managed dozens of qualitative and quantitative market research. I've conducted extensive market research in the US, and in over 20 other countries around the world as well.
Organizations American Marketing Association
Publications MarketResearch101.com and EzineArticles.
Education/Credentials I have a degree in Finance, which I realy haven't ever used, except to try to understand how my mortgage payments were calculated.
Question Research also excludes unlisted firms.
1 How the exclusion of unlisted companies will have impact on the nature of their research sample?
2 or would the exclusion of unlisted firms will have "NO" impact on the nature of their research sample?
Answer Hello John,
There's no such thing as market research that doesn't have some sort of bias, and most market research methodologies would be affected if they only include companies that are listed in some sort of list. The best way to understand how significant this bias would be to understand how many companies choose not to be listed in whatever source you intend to use. If the number is 5% then it may not be a big deal, if the number is 50% then it could be significant. It would also be helpful to know why companies choose to be unlisted - are they in a certain industry, or are they smaller companies, or larger companies.
Does that help at all? If not, send me another message with some more details and I'll try again.
