About Chris Hawkes Expertise I can help people to understand whether or not market research might help them address the
business decisions that they are facing. I can also help them consider the different types of
research that might be appropriate in their situation, and can help them estimate the costs of
the different methdologies, and the pros and cons of each approach.
Experience I've worked in a Fortune 500 company, as a market researcher for the last 8 years. I've managed dozens of qualitative and quantitative market research. I've conducted extensive market research in the US, and in over 20 other countries around the world as well.
Organizations American Marketing Association
Publications MarketResearch101.com and EzineArticles.
Education/Credentials I have a degree in Finance, which I realy haven't ever used, except to try to understand how my mortgage payments were calculated.
Question QUESTION: Discuss the role of packaging as a tool for market development with suitable illustration. -
ANSWER: Hello Monika,
Can you give me some more details about what you're trying to do? What kind of business are you working in and where are the majority of your products currently sold? Give me some background and I can probably help you. This sounds like an assigned question from a class - and we don't do that.
Thanks,
Chris
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QUESTION: Actually i am trying to start the business of packaging and i just want to make case study report to start my business and i required suitable examples for that.
Answer Hello Monika,
I'm afraid that I don't know of any case studies that have proven how important packaging is. But I do know that companies spend a great deal of money on packaging, evidently in the belief that it is very important and that the packaging communicates the brand value and that it makes sense to the target market. I would look for articles in advertising magazines because I'm sure that there have been many case studies.
