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About Katherine A. O'Neill
Expertise
I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.

Experience
I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers

Organizations
Healthcare Businesswomen's Association Pharmaceutical Marketing Research Group

Education/Credentials
Ph.D. Experimental Psychology, University of Rhode Island, 1983 B.S., Psychology, Emmanuel College, Boston, 1976

Past/Present Clients
Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth

 
   

You are here:  Experts > Business > Marketing > Marketing Research > Help with a university research proposal

Marketing Research - Help with a university research proposal


Expert: Katherine A. O'Neill - 1/30/2009

Question
Hello there.

I wanted to lookat a topic linked to my course, im having great difficulty
doing this,i have never drafted a research propsal, we have been asked to do
this practices drafting and acually proposal for the final year.

Can some one help me with  a topic and how to start this proposal.

please advice

Kind regards

Pearl

Answer
Pearl,I assume that you are in a market research class.  Topics for research could be something like: what are the demographic charactertistics of the customers (that buy yor product)?  OR  How do customers rate your product vs. others on: safety, efficiency, price (or any other variable).

Draft your proposal with a background, methods, and analysis section that lays out the question you are undertaking, how you will do the research (e.g. online survey of 100 customers), and how you will analyze the results.

Good luck,

Kathy

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