AboutAlex J. Caffarini Expertise I can answer questions on any of the following:
* Determining the best marketing research method for your needs;
* Conducting surveys (including questionnaire design);
* Measuring the effectiveness of marketing promotions;
* Determining market size or market share;
* Data analysis;
* Statistical modeling;
* Sales or business forecasting; and
* Market segmentation.
Experience I have 15 years of marketing research experience across several different industries, including banking, insurance, retail, and non-profit.
Organizations American Marketing Association
Education/Credentials M.B.A. in Marketing and Quantitative Methods, and B.B.A. in Economics, both from Loyola University Chicago.
Please tell me how do i search Data about our competitors based on financing Accounts Legal and about their current customers, market share product wise and to know about where our competitors are upto.
Please suggest me the way to get all the information about our competitors which will help me to compare their products and services so i can have a better idea to promote our product and services.
Thanks,
Manmohan Singh
Answer Manmohan,
The business news and your industry's trade publications and trade associations are good starting points to keep track of what your competition is doing. If your competitors are publicly traded on the stock exchange, your government's securities regulator should have its annual sales and profits on record. In the U.S., Dun & Bradstreet and American Business Information publish databases about several companies, public and private. You might see if equivalent databases exist in your country. These databases include information such as sales, number of employees, etc.
To find out market share, talk to the companies that distribute your products and the outlets that sell them to the end user. These can yield valuable clues about how popular your products are with respect to your competition.
Also, talk to your customers and see what they like/dislike about your products and equivalent products offered by your competition. Find out how they know about each product, how they buy and use them, and where, when, and how they buy it. These can provide great insights into how you can position your products for maximum competitiveness.
