AboutKatherine A. O'Neill Expertise I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.
Experience I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers
Organizations Healthcare Businesswomen's Association
Pharmaceutical Marketing Research Group
Education/Credentials Ph.D. Experimental Psychology, University of Rhode Island, 1983
B.S., Psychology, Emmanuel College, Boston, 1976
Past/Present Clients Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth
can you me to help me to elaborate this statement.
How to develop the marketing mix principle to be more effective and efficient?
As we know the marketing mix principle consist of: Price, Place, Promotion and product.
Due to your research adn expert can you kindly elaborate it, please!!! Elaborate it due to ur tactical plans and startegy.. also include the target market: Marketing research provides information on markets, customers, competition and microenvironment.
Im here looking forward from you.. thanks
Answer Dear Azuan, The first part of your question regarding marketing mix is really a marketing question and should go to a marketing expert, not market research.
As for the second part - Marketing research supports your strategy and tactical plans by defining the market, customers, etc. You can look at your competitor's market performance to help define your market and customers. Conduct research with customers to 1. identify advantages of your product, and perceptions of your competitors product 2. assess pricing sensitivity 3. determine how customers learn about the product category 4. examine current distribution . AFter that, use these findings to develop positioning and promotional plan. Conduct another round of research to test your positioning and promotional plan to ensure that the correct message is being sent and that the promotional materials are motivating customers. Based on this, develop final promotional plan. Depending on the product and your timeline and budget, this process can take a year or longer to complete.
