AboutAlex J. Caffarini Expertise I can answer questions on any of the following:
* Determining the best marketing research method for your needs;
* Conducting surveys (including questionnaire design);
* Measuring the effectiveness of marketing promotions;
* Determining market size or market share;
* Data analysis;
* Statistical modeling;
* Sales or business forecasting; and
* Market segmentation.
Experience I have 15 years of marketing research experience across several different industries, including banking, insurance, retail, and non-profit.
Organizations American Marketing Association
Education/Credentials M.B.A. in Marketing and Quantitative Methods, and B.B.A. in Economics, both from Loyola University Chicago.
Question Hi, I need to design a questionairee to submit to our corporate clients to get feedback about our current website and what they would find valuable or useful if added etc. Due to the numbers as this will be sent to our global database a yes/no type questionaire would be better from an analysis point of view with 1 or 2 open questions. Would you have idea's on questions to use or a survey template that would be suitable please? Thankyou.
Answer Mark,
If you're asking clients to give you feedback about your current website, you need to make sure that all those people on your database visit and go to your web site. If you have 1000 clients, and only 100 visit your website, you're wasting bandwidth e-mailing people who haven't gone to your site.
A better approach would be to have an intercept survey placed on your website, which intercepts random visitors as they leave your website. The advantage here is that you get a random, probability sample. The con is that you may not get enough responses to result in meaningful quantitative information.
Your intercept survey should definitely be short. Your first question should be something like, "On a scale of 1 to 5 with 5 being the best, how satisfied were you with your visit to our site today?"
After that visitor assigns a rating to his/her satisfaction, the survey can ask the respondent to rate a series of other elements such as specific content, certain web pages, how easy the site was to navigate, etc. Knowing these ratings, you can then run a regression model to predict satisfaction based on scores in each of these areas, to see how much they drive overall site satisfaction.
Open-ended questions can take the form of, "What changes can me make to our site to improve the quality of your future visits?" Or, "Please tell us how we can improve our site content to better meet your needs."
