AboutKatherine A. O'Neill Expertise I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.
Experience I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers
Organizations Healthcare Businesswomen's Association
Pharmaceutical Marketing Research Group
Education/Credentials Ph.D. Experimental Psychology, University of Rhode Island, 1983
B.S., Psychology, Emmanuel College, Boston, 1976
Past/Present Clients Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth
Question Q. 1 Research performs distinct function to assist manager to enhance decisions making process in the course of effectively gathering information? Elaborate this statement.
Q. 2 Being a researcher in manufacturing organization, how can you search the opportunities and monitor the threats of your product
Answer 1. This statement is not very clear. Was it translated from another language? My best interpretation of this is that you are looking for an understanding of how research supports decision making. When a business decision is being made (e.g. should we open a new store), research can be conducted to support the decision. For this example, you would conduct research on the demand for your services/products, who the customers are, the location of the new store, cost of opening the new store, sales required to justify opening the new store. Then you project what sales would be based on location, costs, demand etc. and decide whether opening the new store is a good business decision or not.
2. In a manufacturing organization, you need to research not only your product and its competitors, but the manufacturing process. Collect information on your competitors and determine whether they are producing a better or worse product, using a better or worse manufacturing process. Study trends in terms of sales - is the demand for the product growing or not? Why or why not? Can you reduce costs by introducing a more efficient manufacturing process? Can you improve sales by using a 'green' manufacturing process that will have more appeal to customers? These are just a few suggestions.
