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About Katherine A. O'Neill
Expertise
I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.

Experience
I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers

Organizations
Healthcare Businesswomen's Association Pharmaceutical Marketing Research Group

Education/Credentials
Ph.D. Experimental Psychology, University of Rhode Island, 1983 B.S., Psychology, Emmanuel College, Boston, 1976

Past/Present Clients
Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth

 
   

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Marketing Research - business research method


Expert: Katherine A. O'Neill - 2/5/2009

Question
hi,i am student of M.B.A,i want you to give me information regarding this question."reaearch perform distinct funtion to assist manager to enhance desicion making process in the course of effectively gathering information"?plz kindly eloborate this statement.

Answer
Beeni, this is confusing.  It sounds like something from a job ad.  Either they are asking for information gathering/research to support decision making.  Or they are asking for expertise and information gathering to decide how to conduct research.

Kathy

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