AboutKatherine A. O'Neill Expertise I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.
Experience I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers
Organizations Healthcare Businesswomen's Association
Pharmaceutical Marketing Research Group
Education/Credentials Ph.D. Experimental Psychology, University of Rhode Island, 1983
B.S., Psychology, Emmanuel College, Boston, 1976
Past/Present Clients Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth
Question sir,kindly answer the folowing questions.
1. Explain the role of research in management planning and decisions.what are the various classifications of research on the basis of its fundamental objectives.
2. Elaborate the five distinguishing features of good research.
3. Explain the meaning of research in the context of making intelligent decisions. Also discuss the steps involved in the process of research
Answer Research supports planning and decision making. For example, should we raise the price of our products? Research would be conducted to look at the pricing of current products and competitors, sales volumes by price, and then research with customers to assess their price sensitivity. Results of research will tell management whether raising prices will actually raise revenue or not.
Research can be categorized in a number of ways. First - primary research is research that involves collecting information from people - either by survey, interview, focus group or other. Within the area of primary research, there is qualitative and quantitative research. Qualitative is in depth interviews, focus groups, projective techniques that obtain insight, but are the findings are not projectable. Quantitative research are surveys that are designed to obtain an appropriate sample in terms of size and demographic charactertistics so that the findings are projectable. There are a wide variety of quantiative methods used to address many issues such as price, awareness, usage, ad effectiveness, brand personality, etc.
Secondary or desk research is collecting information from secondary sources - databases, published reports, etc.
This question of five features sounds like this is a homework or test question. There are no magical five features of good research.
The first most important aspect of planning research is to determine the objective. What is the goal of conducting the research? EG to determine optimal pricing? To identify unmet customer needs? To understand customer's perceptions of the brand? Similarly, what business decisions are going to be made based on this research? Then, choose a methods that best addresses those objectives.
