AboutKatherine A. O'Neill Expertise I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.
Experience I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers
Organizations Healthcare Businesswomen's Association
Pharmaceutical Marketing Research Group
Education/Credentials Ph.D. Experimental Psychology, University of Rhode Island, 1983
B.S., Psychology, Emmanuel College, Boston, 1976
Past/Present Clients Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth
Question 1.any example of open ended question?
2.any example of direct open ended question?
3.any example of close ended question?
4.any example of restatement question?
Answer An open ended question asks something that cannot be answered categorically. For example, "What are the benefits of exercise?" The answer is then given as an explanation. I'm not sure what they mean by direct open ended question. A closed ended question asks for specific categorical answers. For example: "What is the more important benefit of exercise: cardiovascular health or weight maintenance?" The answer is either cardio health or weight maintenance.
A restatement question is one in which the interviewer restates an answer given by the interviewee. For example, "So, in your opinion, weight loss is the more important benefit of exercise, is that correct??"
