You are here:

Marketing Research/business reserch

Advertisement

Expert: Katherine A. O'Neill - 4/28/2009


Question
significance of statistical tools in business report:

Answer
This is difficult to answer because it is a very broad question.  There are many kinds of statistical tools.  Bascially, the statistics are quantitative way to describe what ever aspect of the business is under study.  These might be things like market share, customer demographics, sales growth or decline rates, etc.

Marketing Research

All Answers

Answers by Expert:

Ask Experts

Volunteer

Katherine A. O'Neill

Expertise

I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.

Experience

I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers

Organizations
Healthcare Businesswomen's Association Pharmaceutical Marketing Research Group

Education/Credentials
Ph.D. Experimental Psychology, University of Rhode Island, 1983 B.S., Psychology, Emmanuel College, Boston, 1976

Past/Present Clients
Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth

©2012 About.com, a part of The New York Times Company. All rights reserved.