AboutAlex J. Caffarini Expertise I can answer questions on any of the following:
* Determining the best marketing research method for your needs;
* Conducting surveys (including questionnaire design);
* Measuring the effectiveness of marketing promotions;
* Determining market size or market share;
* Data analysis;
* Statistical modeling;
* Sales or business forecasting; and
* Market segmentation.
Experience I have 15 years of marketing research experience across several different industries, including banking, insurance, retail, and non-profit.
Organizations American Marketing Association
Education/Credentials M.B.A. in Marketing and Quantitative Methods, and B.B.A. in Economics, both from Loyola University Chicago.
Question QUESTION: I would like to determine the subscription numbers for
market research firms (examples: Gartner, Forrester, IDC).
I would also like to determine the subscription numbers for
a large database of high-value newsletters. Is this
information available online? Or available in a database
than I can purchase?
ANSWER: Hello Glenn.
I don't know what you mean by subscription numbers for market research firms, but to the other part of your question - the newsletters - I do not know if you are looking for newsletters in the United States or New Zealand.
For now, I am going to assume you're interested in U.S. newsletters. I would start with "Direct Marketing List Source," published six times a year by Standard Rate and Data Service (SRDS). This provides a directory of mailing list sources by subject or market classification, along with list brokers, compilers, and managers. Some newsletters rent their subscriber lists to direct marketers and they share their circulation.
Another way you might get at the circulation numbers you need would be to go to the newsletter's web site and see if they have a media kit. These kits may offer circulation information, which is used for the purpose of pricing advertising within that newsletter.
I'm sure these directories are available online and/or can be bought, but I would definitely start with the ones above.
Let me know if I can answer any further questions.
Alex
P.S. - Your country is the most beautiful place I have ever visited. I envy you!
---------- FOLLOW-UP ----------
QUESTION: Thanks Alex,
And thanks for the complement on New Zealand! I sailed here
in my sailboat, from California. And now I'm a resident
here!
Good guess - am interested in numbers for the US.
Will check out SRDS resource.
Have been unable to get the circulation numbers for any of
the big market research firms, like Gartner, IDC,
Forrester, etc. Any further hints on that sector?
Answer Hi Glenn.
I guess I'm not understanding what you mean by the circulation numbers for Gartner, IDC, et. al. Do you mean circ numbers for the publications they put out? If so, unless those publications seek advertisers, they may not share their circ numbers, as those would be proprietary. After all, if they are charging several hundred dollars for a report, and the number of those reports sold was revealed, it would be easy for their competitors to guess at their sales.
Is that what you needed to know? If not, can you clarify exactly what you mean by circ numbers for marketing research firms?
