AboutKatherine A. O'Neill Expertise I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.
Experience I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers
Organizations Healthcare Businesswomen's Association
Pharmaceutical Marketing Research Group
Education/Credentials Ph.D. Experimental Psychology, University of Rhode Island, 1983
B.S., Psychology, Emmanuel College, Boston, 1976
Past/Present Clients Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth
Question describe survey instrument and field procedure.
Answer 'survey instrument' refers to the survey or questionnaire. Field procedure refers to how the survey was 'fielded' - which means how exactly was the information collected. This could be by sending the survey through the mail or email --- or by telephone or in person interview.
