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Expert: Katherine A. O'Neill - 4/5/2009


Question
describe survey instrument and field procedure.

Answer
'survey instrument' refers to the survey or questionnaire.  Field procedure refers to how the survey was 'fielded' - which means how exactly was the information collected.  This could be by sending the survey through the mail or email --- or by telephone or in person interview.

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Volunteer

Katherine A. O'Neill

Expertise

I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.

Experience

I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers

Organizations
Healthcare Businesswomen's Association Pharmaceutical Marketing Research Group

Education/Credentials
Ph.D. Experimental Psychology, University of Rhode Island, 1983 B.S., Psychology, Emmanuel College, Boston, 1976

Past/Present Clients
Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth

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