AboutKatherine A. O'Neill Expertise I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.
Experience I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers
Organizations Healthcare Businesswomen's Association
Pharmaceutical Marketing Research Group
Education/Credentials Ph.D. Experimental Psychology, University of Rhode Island, 1983
B.S., Psychology, Emmanuel College, Boston, 1976
Past/Present Clients Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth
Question if I want to get an information about a specific product for instance (ear muffs) , I want to import it or has the license to distribute it in my local country
I want to know :
who import it ?
whats product models in the local market (I have catlogues for USA and CHINESE product it contain lot of models , those companies told me that they haven t an distributor on my local country , but that's not enough , I didn't know how can I make an investigation by asking radio shacks retails for products existence but that's enough , I need a method for investigation the market for this product , I want to be the only agent to import that , do you have suggestions (can I use the my local import/export trade official organization office )
wish to hear your commentaries
Answer Your questions are a little confusing. Let me see if I can simplify this. First, lets say the product is ear muffs. You need to find out how many ear muffs are sold in your country each year, and what the annual sales are in currency. That tells you the size of the market right now. Do you want to import ear muffs? Why would the stores buy your ear muffs instead of the ones they now have to sell? Is there something special about your ear muffs? You need to do some research - a survey of stores that sell ear muffs and ask what they are selling and why, then give them a description of your ear muffs, why they are special and ask if they would buy them. That will tell you something about the potential market for your product. If you want to have an exclusive import license, I think you negotiate that with the manufacturer. Your local import/export office may be able to help with information on whether the product is now imported into your country.
