AboutAlex J. Caffarini Expertise I can answer questions on any of the following:
* Determining the best marketing research method for your needs;
* Conducting surveys (including questionnaire design);
* Measuring the effectiveness of marketing promotions;
* Determining market size or market share;
* Data analysis;
* Statistical modeling;
* Sales or business forecasting; and
* Market segmentation.
Experience I have 15 years of marketing research experience across several different industries, including banking, insurance, retail, and non-profit.
Organizations American Marketing Association
Education/Credentials M.B.A. in Marketing and Quantitative Methods, and B.B.A. in Economics, both from Loyola University Chicago.
Question How does positing analysis can help a marketing manager identify target market oppertunities?
Answer Positioning analysis helps marketing managers understand how their product can be presented to their target markets as a way to solve certain problems. Take, for instance, a product like contact lenses.
The main benefit of contact lenses is to correct vision impairment. Often, contact lenses are positioned as a tool for corrective vision to people who are visually impaired. However, Nike began marketing contact lenses under its brand to athletes and active individuals who found that eyeglasses got in the way of their sport or activity.
In the previous example, lenses were positioned to deal with an impairment. In the latter case, they were positioned way to remove an inconvenience that nearsightedness caused athletes who wanted to engage in their sport.
