AboutKatherine A. O'Neill Expertise I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.
Experience I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers
Organizations Healthcare Businesswomen's Association
Pharmaceutical Marketing Research Group
Education/Credentials Ph.D. Experimental Psychology, University of Rhode Island, 1983
B.S., Psychology, Emmanuel College, Boston, 1976
Past/Present Clients Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth
Question If not from you, where might I find an approximate idea of how many potential advertisers there are in the U.S.A? Basically, how many businesses, churches, non-profits., etc. are there?
If that's not possible, just to get a rough idea of some of the categories would be somewhat helpful - i.e. How many churches, or auto service shops, or clothing retailers, or pizza places...
Answer This is not my area of expertise, butI can give you a couple of suggestions. First, I would go to the National Chamber of Commerce website and see if they could provide that information - or the US Small Business Administration. Next, just do a Google search for number of retail businesses by category. Finally, try the statistical abstract of the US which is online.
