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Marketing Research/MARKETING IN THE 22 CENTURY

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Question
Hi,

Am starting up an advertising firm. How well can I explain my ojectives and achievements to my prospects who I would like to be my clients?

And how do I reach the grasshoot population because they are the beneficiaries of our services. How do I please them to like my work?

Also I like to know what Multi Level Marketing means?

Thank you.

Answer
Your objective is the service you want to provide to clients and the outcome that you want them to achieve.  Your achievements should be what you have done for your clients - designed advertising campaign that doubled sales of the product in 3 months, for example.  

I don't know what you mean by grasshoot population.

Multi level marketing means that the marketing effort takes place in both direct and indirect interactions with the customer - direct sales, indirect sales, promotional activities (walks,  ), multi-media, etc.

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Volunteer


Katherine A. O'Neill

Expertise

I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.

Experience

I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers

Organizations
Healthcare Businesswomen's Association Pharmaceutical Marketing Research Group

Education/Credentials
Ph.D. Experimental Psychology, University of Rhode Island, 1983 B.S., Psychology, Emmanuel College, Boston, 1976

Past/Present Clients
Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth

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