Marketing Research/query

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Question
Good day
As a student of market research, what are the names of excellent guides, books, resources etc.. that can answer the following:
1. what market research tools and techniques to use for various market research issues?
2. where I find a list of the various market research tools, techniques and methods with brief descriptions and when to for various situations.

Answer
Sam - this is a good summary of market research methods and applications.  

https://www.cleverism.com/market-research-techniques-primary-secondary/

Make sure that your methods are appropriate for the questions that you want to answer.  For example, a market forecast should be based on quantitative methods.  Qualitative methods are not useful for prediction, but for understanding trends.

Conduct searches for specific types of issues.

Marketing Research

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Volunteer


Katherine A. O'Neill

Expertise

I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.

Experience

I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers

Organizations
Healthcare Businesswomen's Association Pharmaceutical Marketing Research Group

Education/Credentials
Ph.D. Experimental Psychology, University of Rhode Island, 1983 B.S., Psychology, Emmanuel College, Boston, 1976

Past/Present Clients
Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth

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