AboutChris Hawkes Expertise I can help people to understand whether or not market research might help them address the
business decisions that they are facing. I can also help them consider the different types of
research that might be appropriate in their situation, and can help them estimate the costs of
the different methdologies, and the pros and cons of each approach.
Experience I've worked in a Fortune 500 company, as a market researcher for the last 8 years. I've managed dozens of qualitative and quantitative market research. I've conducted extensive market research in the US, and in over 20 other countries around the world as well.
Organizations American Marketing Association
Publications MarketResearch101.com and EzineArticles.
Education/Credentials I have a degree in Finance, which I realy haven't ever used, except to try to understand how my mortgage payments were calculated.
Expert: Chris Hawkes Date: 11/1/2007 Subject: Market research
Question Hello,
I have a project that involves creating a completely new product. My group came up with a pen that helps the handwriting look better and store the information on the computer. Now we need information to help us focus our target and we came up with some research question but no matter what website i visit, i don't seem to find any suitable answer.
I don't know if you can please help or point me in the right section. The questions are as follow:
Total population of computer owner in 2007
Total population of USB and Storage device owners in 2007
Total population of pen users
Answer I don't have all of the answers yet, but the total installed base for US homes which have one or more computers is 73.4%
.
We'll have to decide what constitutes a "storage device", USB drives can probably be found, but I'll bet that it's about 75 of all computer owners.
As for pen users, I would guess that that number is close to 100
Chris Hawkes
www.MarketResearch101.vom
