AboutChris Hawkes Expertise I can help people to understand whether or not market research might help them address the
business decisions that they are facing. I can also help them consider the different types of
research that might be appropriate in their situation, and can help them estimate the costs of
the different methdologies, and the pros and cons of each approach.
Experience I've worked in a Fortune 500 company, as a market researcher for the last 8 years. I've managed dozens of qualitative and quantitative market research. I've conducted extensive market research in the US, and in over 20 other countries around the world as well.
Organizations American Marketing Association
Publications MarketResearch101.com and EzineArticles.
Education/Credentials I have a degree in Finance, which I realy haven't ever used, except to try to understand how my mortgage payments were calculated.
Expert: Chris Hawkes Date: 9/16/2007 Subject: Price increase
Question i am working as a brand manager in a confectionary distributer in UAE. I want to know the supplier is going to increase the price of chewing gum to double .what would be the impact on market and sales ? how can we manage the situtations? what is the risk factors involved in it?
Answer I think that the effect of them increasing their prices depend on a number of things: how many customers actually pay attention to the price of their gum (assuming that it's purchased along with a number of other products at the same time). I also wonder if they are differentiating their products in some way (stronger flavor, longer lasting flavor, attractive packaging (like Starbucks is currently doing) or even if they're more conveniently packaged in some way.
