AboutChris Hawkes Expertise I can help people to understand whether or not market research might help them address the
business decisions that they are facing. I can also help them consider the different types of
research that might be appropriate in their situation, and can help them estimate the costs of
the different methdologies, and the pros and cons of each approach.
Experience I've worked in a Fortune 500 company, as a market researcher for the last 8 years. I've managed dozens of qualitative and quantitative market research. I've conducted extensive market research in the US, and in over 20 other countries around the world as well.
Organizations American Marketing Association
Publications MarketResearch101.com and EzineArticles.
Education/Credentials I have a degree in Finance, which I realy haven't ever used, except to try to understand how my mortgage payments were calculated.
Expert: Chris Hawkes Date: 9/23/2007 Subject: Research Proposal
Question how to write a research proposal on consumer complaints or Brand Loyalty from a business point of view in the form of a Formal Business Report.
Answer Hello Sanjana,
You really have two very different topics combined into one subject on this one. The consumer complaints should be an easy one to do - just total up the number of complaints for a period of time and then organize them into some sort of logical order that management can do something with (by product, out of box failure, operator problems, product capability limitations, durability issues....
As for the brand loyalty - that's a whole different topic. You could have customer complaints, but still have very strong brand loyalty. Usually it takes a market research study to understand what your brand loyalty is, and why. You may need to plan out a research study and include some of the obvious expectations in order to really understand what your brand loyalty is, and why. This would probably take the form of a quantitative study (depending on where you're located). If that's the route that you want to take you can find a great deal of information on my web site that talks about different types of studies - http://www.marketresearch101.com. And if you get stuck we have some basic consulting that we could do, also.
