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About Katherine A. O'Neill
(Top Expert on this page)

Expertise
I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.

Experience
I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers

Organizations
Healthcare Businesswomen's Association Pharmaceutical Marketing Research Group

Education/Credentials
Ph.D. Experimental Psychology, University of Rhode Island, 1983 B.S., Psychology, Emmanuel College, Boston, 1976

Past/Present Clients
Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth

   

You are here:  Experts > Business > Marketing > Marketing Research

Questions Answered By Expert  Katherine A. O'Neill 
In Category  Marketing Research

SubjectDate Asked

Marketing10/22/2009
  Q: can you me to help me to elaborate this statement. How to develop the marketing mix principle to be ...
  A: The first part of your question regarding marketing mix is really a marketing question and should go ...
Charity Shops in U.K.9/28/2009
  Q: i hope you can help me , please, a few questions on Charity shops in U.K. 1st -- how much proffit ...
  A: I can help with methodological or data interpretation or research planning questions, but I do not ...
Marketing statistics8/6/2009
  Q: If not from you, where might I find an approximate idea of how many potential advertisers there are ...
  A: This is not my area of expertise, butI can give you a couple of suggestions. First, I would go to ...
marketing research5/29/2009
  Q: what is the importance of marketing research in business and industry
  A: This is a very broad question. Marketing research provides the marketing manager with a wide ...
new business5/19/2009
  Q: if I want to get an information about a specific product for instance (ear muffs) , I want to ...
  A: Your questions are a little confusing. Let me see if I can simplify this. First, lets say the ...
business reserch4/28/2009
  Q: significance of statistical tools in business report:
  A: This is difficult to answer because it is a very broad question. There are many kinds of ...
Business Research Methods4/13/2009
  Q: "The significance of statistical tools in business report"
  A: I need more information -- this covers a very wide range of issues. Statistical tools offer a way ...
marketing research4/13/2009
  Q: critically examine the importance of marketing research to new products and developement
  A: Market research is critical to the success of new products. The research will determine who the ...
Research Methodology4/9/2009
  Q: 1. What is the role of hypothesis in making a research design?
  A: The hypothesis is the tentative idea or theory that the research is designed to test. For example, ...
sir tell me ans4/5/2009
  Q: describe survey instrument and field procedure.
  A: 'survey instrument' refers to the survey or questionnaire. Field procedure refers to how the survey ...
types of interview qustions3/18/2009
  Q: 1.any example of open ended question? 2.any example of direct open ended question? 3.any example of ...
  A: An open ended question asks something that cannot be answered categorically. For example, "What are ...
Marketing question3/13/2009
  Q: Go to the web site for PetSmart (www.petsmart.com). If Petsmart could choose three customer metrics ...
  A: Are you asking about tracking success of the website??? If so, the metrics would look at number of ...
research methodology for managers3/12/2009
  Q: sir,kindly answer the folowing questions. 1. Explain the role of research in management planning and ...
  A: Research supports planning and decision making. For example, should we raise the price of our ...
BRM2/24/2009
  Q: Q. 1 Research performs distinct function to assist manager to enhance decisions making process in ...
  A: 1. This statement is not very clear. Was it translated from another language? My best ...
business research method2/5/2009
  Q: i am student of M.B.A,i want you to give me information regarding this question."reaearch perform ...
  A: Beeni, this is confusing. It sounds like something from a job ad. Either they are asking for ...
Help with a university research proposal1/30/2009
  Q: I wanted to lookat a topic linked to my course, im having great difficulty doing this,i have never ...
  A: Pearl,I assume that you are in a market research class. Topics for research could be something ...

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