AllExperts > Marketing Research 
Search      
Marketing Research
Volunteer
Answers to thousands of questions
 Home · More Marketing Research Questions · Question Library  · Free Encyclopedia ·
More Marketing Research Answers
Question Library

Ask a question about Marketing Research
Volunteer
Experts of the Month
Expert Login

Awards

About Us
Tell friends
Link to Us
Disclaimer

 
 
 
About Alex J. Caffarini
(Top Expert on this page)

Expertise
I can answer questions on any of the following: * Determining the best marketing research method for your needs; * Conducting surveys (including questionnaire design); * Measuring the effectiveness of marketing promotions; * Determining market size or market share; * Data analysis; * Statistical modeling; * Sales or business forecasting; and * Market segmentation.

Experience
I have 15 years of marketing research experience across several different industries, including banking, insurance, retail, and non-profit.

Organizations
American Marketing Association

Education/Credentials
M.B.A. in Marketing and Quantitative Methods, and B.B.A. in Economics, both from Loyola University Chicago.

   

You are here:  Experts > Business > Marketing > Marketing Research

Questions Answered By Expert  Alex J. Caffarini 
In Category  Marketing Research

SubjectDate Asked

Market Research in Finance Accounts Legal & HR10/13/2009
  Q: Please tell me how do i search Data about our competitors based on financing Accounts Legal and ...
  A: Manmohan, The business news and your industry's trade publications and trade associations are good ...
Website feedback survey10/8/2009
  Q: I need to design a questionairee to submit to our corporate clients to get feedback about our ...
  A: Mark, If you're asking clients to give you feedback about your current website, you need to make ...
marketing research10/4/2009
  Q: sir/mam,i am working in an animation skool as bdm ,our main source of customers is students 1.how ...
  A: Kaniyoor, To answer your questions: You can apply marketing research in many ways. But you must ...
Market Research fail9/17/2009
  Q: Sometimes managers commission Marketing Research but find that the data gathered is not useful. What ...
  A: Marketing research data can be useless for many reasons, the main cause being that the managers ...
marketing9/15/2009
  Q: How would you reply to the small business person who says, “Marketing Research is too expensive, so ...
  A: I would first ask the small business person what insight he/she is seeking from marketing research ...
market research8/27/2009
  Q: what the basic difference(if there any) between the two, if we do market research for a specific ...
  A: Anshul, In terms of market research concepts, there is no real difference. Market research is ...
Price Elasticity8/21/2009
  Q: I am looking for a resource that can provide price elasticity numbers for various consumer ...
  A: Mette, I know there are a lot of broad essays on price elasticity on the Internet, as well as ...
Cramps8/13/2009
  Q: I am having trouble finding sources for statistical data related the # of Americans that suffer from ...
  A: John, This is definitely one of those niches where market information may be in short supply. The ...
Estimating the number of U.S.A. retailers8/8/2009
  Q: Approximately how many retailers are there in America? If this is not impossible to estimate, a ...
  A: Dave, You can find this information by going to the Web site of the U.S. Census Bureau. Every five ...
MARKET SIZE --- MEDIA/ENTERTAINMENT7/11/2009
  Q: I am currently in the process of feverishly constructing a marketing plan. I would like to know what ...
  A: Jamaal, The U.S. Census Bureau conducts an Economic Census of industries every 5 years (the most ...
marketing7/5/2009
  Q: How does positing analysis can help a marketing manager identify target market oppertunities?
  A: Positioning analysis helps marketing managers understand how their product can be presented to their ...
Business Startup6/18/2009
  Q: Within the next 2-3 weeks I will be launching my new website business that comes with a difference ...
  A: Adam, Sorry for the delay in getting back to you. The first thing to do is identify what makes ...
market research plan6/18/2009
  Q: How can i propose a market research plan for an organization and a schedule for the study? And what ...
  A: Meena, A good market research plan starts with a definition of the problem. Sit down with those in ...
Business Startup6/17/2009
  Q: Within the next 2-3 weeks I will be launching my new website business that comes with a difference ...
  A: Adam, Congratulations on taking the plunge! Typically, with any product or service, you should ...
reliability of data gathered6/10/2009
  Q: my question is how can we conduct post market research techniques to test the reliability of the ...
  A: Sarz, I see two approaches you can use. The first approach is to take a sample of some of the ...
statistical tools5/8/2009
  Q: Briefly, what are the main 'statistical tools' used in market research today? To what extent does a ...
  A: Mary, There is a wide breadth of statistical tools used in market research. Hypothesis testing is ...
strategic marketing plan5/6/2009
  Q: 1. In setting up an evaluation and control system for the purpose of strategic marketing ...
  A: Katie, Performance should be assessed as often as the information the system provides is needed. ...
Promotion of a New Product5/4/2009
  Q: Just a quick question what would be the best form of Marketing Research if I was trying to identify ...
  A: Jason, The best way to research messages would be to start with qualitative research methods and ...
Surveying young managers4/30/2009
  Q: I am in the process of designing a survey (you can see it at ...
  A: I would recommend using a convenience or referral sample - one where you can network to get the ...
circulation numbers for market research firms4/5/2009
  Q: I would like to determine the subscription numbers for market research firms (examples: Gartner, ...
  A: Glenn, One thing you can try is Dun & Bradstreet Million Dollar Database and ReferenceUSA. Look up ...
circulation numbers for market research firms4/5/2009
  Q: I would like to determine the subscription numbers for market research firms (examples: Gartner, ...
  A: I guess I'm not understanding what you mean by the circulation numbers for Gartner, IDC, et. al. Do ...
circulation numbers for market research firms4/4/2009
  Q: I would like to determine the subscription numbers for market research firms (examples: Gartner, ...
  A: I don't know what you mean by subscription numbers for market research firms, but to the other part ...
Market Research: Where to find REF source for Multi-thousand location companies?4/2/2009
  Q: I have searched the Net, InfoUSA, reference librarian... no success yet. What Internet resources ...
  A: Alan, Sorry about the delay to your follow-up. Some other sources you might consider include: ...
Market Research: Where to find REF source for Multi-thousand location companies?4/1/2009
  Q: I have searched the Net, InfoUSA, reference librarian... no success yet. What Internet resources ...
  A: Alan, I've yet to find one source that can get you exactly what your looking for in the form you're ...
How do I charge?3/8/2009
  Q: Alex thanks in advance I hope this helps. BACKGROUND I am the President of a small strategic ...
  A: Mike, There is not one "right" way to price consulting services. Typically, your consulting ...
Demand3/5/2009
  Q: when a student buys goods on credit (that is to pay later)did he demanded for it
  A: In economics, demand for a product or service exists when a person is both willing and able to ...
Marketing Asian Noodles3/2/2009
  Q: I am a business professor and my students and I are doing a research project to gauge the viability ...
  A: Mark, I get the impression that the manufacturer of the Asian noodles is based outside the U.S., ...

All Questions in This Category

Email this page
     
User Agreement | Privacy Policy | Kids' Privacy Policy | Help
Copyright  © 2006 About, Inc. AllExperts, AllExperts.com, and About.com are registered trademarks of About, Inc. All rights reserved.