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About Chris Hawkes
Expertise
I can help people to understand whether or not market research might help them address the business decisions that they are facing. I can also help them consider the different types of research that might be appropriate in their situation, and can help them estimate the costs of the different methdologies, and the pros and cons of each approach.

Experience
I've worked in a Fortune 500 company, as a market researcher for the last 8 years. I've managed dozens of qualitative and quantitative market research. I've conducted extensive market research in the US, and in over 20 other countries around the world as well.

Organizations
American Marketing Association

Publications
MarketResearch101.com and EzineArticles.

Education/Credentials
I have a degree in Finance, which I realy haven't ever used, except to try to understand how my mortgage payments were calculated.

 
   

You are here:  Experts > Business > Marketing > Marketing Research > need to ask

Topic: Marketing Research



Expert: Chris Hawkes
Date: 9/23/2007
Subject: need to ask

Question
hello sir;

after thinking long time & doing many studies on marketing I reached to 3 option hope to disscuss it with you

1- is my business have to be on my interests & also in need on my country market

or

2- it is unimportant to be on my interests but it must be in need on my country market

or

3- is must be on my interests & I can impose it on the market even if it is not in need in my country market

this options I reached them , after fronting some situation for instance (I found some business satisfy my interests but unfortuntly oppose to customer needs on my country market consequntly vice versa I found some business nich on my country but out of my interests , careers & also studies

so need from you to rearrange the above option from best to worst with addition to your comments , suggession & explaination

wish to hear from you soon
thanks

Answer
Hello AH,

I'm having a little bit of trouble understanding exactly what your three options are.    It sounds like you only want to start a business that is of interest to you - that's probably a good move.    The second part of your question is whether or not you have to pursue this business in your country only - or elsewhere.

I noticed that you didn't make this private which means that other people can be reading this - so maybe that's why you aren't giving me a great deal of details.    If you would like you can send me an e-mail directly to my e-mail address and explain: 1) what exactly is your business ideas 2) what country are you currently living in and 3) what do you believe is the core competency that you have which will allow your business to succeed while others are simply getting by.

I'm also curious to know how much secondary market research information you have found on this industry - do you know if it's growing or shrinking, are these products sold through a distributor or will you need to have a retail shop(s).

If you send me some details we can discsuss this further, and my company may be able to help you get some other information that will help you make a better decision.

Chris Hawkes - chawkes@marketresearch101.com
http://www.marketresearch101.com

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