AboutChris Hawkes Expertise I can help people to understand whether or not market research might help them address the
business decisions that they are facing. I can also help them consider the different types of
research that might be appropriate in their situation, and can help them estimate the costs of
the different methdologies, and the pros and cons of each approach.
Experience I've worked in a Fortune 500 company, as a market researcher for the last 8 years. I've managed dozens of qualitative and quantitative market research. I've conducted extensive market research in the US, and in over 20 other countries around the world as well.
Organizations American Marketing Association
Publications MarketResearch101.com and EzineArticles.
Education/Credentials I have a degree in Finance, which I realy haven't ever used, except to try to understand how my mortgage payments were calculated.
Expert: Chris Hawkes Date: 10/12/2007 Subject: small business
Question We are 2 retired ny detectives who now run a security and investigations co. background checks , due dilligence surveillance etc (private eye stuff)personal security etc. We need more business. how can we best market ourselves. We are only 2 brothers but have access to many workers
Answer Hello Christy,
Is it just that you want to keep you two busy, or do you want to grow a larger business? The other question is where do you get most of your customers right now? Referrals, yellow pages, web searches? Do you have a particular area of focus that you would prefer to focus on? Cheating husbands, bodyguards, insurance claim surveillance...
The other question is how much of your time are you filling right now, without any extra work? Are you and your brother busy 10 of the time or 90 of the time - how far from your ideal mark are we right now?
One more thing - are you looking for a local business or broader than that (region, national...).
