AboutChef Todd Mohr Expertise I'd be glad to answer your questions about how basic cooking methods apply equally to cooking for two in your home, or 1000 for an event.
Experience Executive Chef at a large hospital, feeding 3000 people three times daily over 8 different menus. Chef at The National Security Agency in Washington, DC, part of a team feeding 15,000 people twice daily.
Publications I am a featured author at Ezine Articles (ezinearticles.com, ideamarketers.com, articlecity.com, buzzle.com, selfgrowth.net)
Education/Credentials Bachelor of Arts, Long Island University
Associate of Arts, Baltimore International Culinary College
Past/Present Clients My catering company boasts many of the nations largest companies as clients over the past 8 years.
Question Hello,
I am interested in selling a fabulous seafood salad recipe I've created either online or to the big name stores, i.e., costcos, krugers, Bj's, etc. Any advice would be greatly appreciated.
Answer Is that a question?
You've got a lot of research to do. If you'd like to sell a prepared food item that has such potentially hazardous items such as seafood and mayonnaise, you'll need a food scientist, not a chef.
While you may think your seafood recipe is the greatest, how will it change with stabilizers to extend shelf life and keep it safe? Will you always be able to duplicate the exact same recipe with the exact same fish and ingredients? How will you produce, sell, distribute the item?
Any advice? Yes, partner with a food scientist. Mass production isn't your issue, developing a product that is safe and wholesome for the general public is.
Ah ha! Brainstorm! Instead of trying to sell the salad itself that creates so many problems, how about developing the formula for the secret combinations of spices that you use? Your customers can add their own favorite fish, but they have to have your secret procedure and spice pack. Now, shipping a spice pack is much easier than shipping fish.
Good luck. Read as many books on sales and marketing as you can. Great marketing will help a mediocre product, but bad marketing will kill the best one.
