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About Coy Jordan
Expertise
I can answer any questions about drivers, cars, crews, teams, shops, championchips and any technical question about the rules and regulations of NASCAR. The only question I might not be able to answer is one that deals with the small parts inside the car that help the car's performance, but the stuff such as the body, engine, and spoiler are easy.

 
   

You are here:  Experts > Sports > NASCAR Racing > NASCAR Racing > Sponsership

Topic: NASCAR Racing



Expert: Coy Jordan
Date: 3/16/2008
Subject: Sponsership

Question
Why didn't Budweiser go with Dale Jr to Hendrick? I thought they might have had a contract with DEI and couldn't go with Dale but now they sponser Kasey Kahne and Ray Evernham.

Answer
Hi Sam,

Budweiser may have been looking for an image change.  Dale Jr represent the young, rock n roll lifestyle.  Kahne is nascar's "pretty boy."  So if that's what they were trying to do, they certainly achieved it.  The company may have been looking for something else, i don't really know.
Sorry i couldn't be of more help.
Coy Jordan

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