AboutRonald J. Cappuccio, J.D., LL.M.(Tax) Expertise I have extensive experience in negotiating emerging business contracts and agreements, joint ventures, limited laibility company buy-sell agreements and buying and selling businesses. My approach is from a legal, tax and business prospective gearing my negotiations to practical solutions rather than merely drafting impractical documents
Experience I have have been an attorney since 1976 emphasizing business and tax law issues. I am an adjunct law professor in negotiation and alternative dispute resolution.
Organizations American Bar Associtiation
New Jersey State Bar Association
Camden County Bar Association
Question I publish a small online magazine and project potential growth/success, but lack
funding. I have been approached by a media company that is interested in
funding the magazine and becoming a partner. How should I approach this
business opportunity? What kind of percentage should I offer and what kind of
proposal should I expect from this company? Would the two entities merge
under one company?
Answer Charles:
First you should research the media company. Have they made other acquisitions? Are the owners/partners happy? Were they offering stock and stock options in the parent? I would use online searching (such as Copernic Agent) and if the company is publicly traded, get their last 10k.
Next, think about what YOU want. Do you want to be a small part of a larger company? Would you rather get a loan to keep control? Do you need the resources of a larger company?
Next, I would have a generalized discussion to see if there is personal "chemistry" between you and the media company. If there is a good chemistry, you should hire an expert attorney to represent you in the merger/acquisition process. Do not negotiate on your own!
Finally, I would read a good book on negotiating such as Herb Cohen's "You can Negotiate Anything."
