AboutJim Novo Expertise Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.
Experience
Past/Present clients Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes and Noble, Comcast Corporation, Home Shopping Network
Question Hi Jim, How does sites like net-a-porter.com shopstyle.com build catalog of high quality pics and inventories of so many brands? Is it done by hand? I assume they are not using any dropship company that provide them with a catalog.
I ask this because say if I want to create a shopping site, I can use their API and get paid that way or go sign up for affliate programs at a tons of stores. In the 2nd method, I still have no way to show products.
I would get paid more without the API because I am probably getting a fraction of the referral fee since the retailer is paying the API owner, and then API owner pays me.
What do you think about all this?
Answer I'm not sure I understand your question.
To the extent there is an affiliate relationship where the site is just sending the traffic to the program store, the art would come from the affiliate program owner, if they were smart. But they might be stupid. So there's really no way to answer this question.
