Online Catalogue/Retailing/searches


Is there a way to find out the search history of someone who purchases my online product?
For example let's say my product is called XYZ. How would I know whether someone typed "XYZ" into google? Or perhaps they found related webpages which eventually linked to mine. I was thinking of asking my buyers this question directly, but it occurred to me there might be a simpler method. Thanks.

Digital analytics tools (like Google Analytics, which is free) can provide you much of this information.  If you are tracking purchases you can see how many of the buyers came from "Organic Search" and get some idea of the search phrases used, and "Referral Traffic" can tell you which sites buyers are coming from.

At a higher level, Multi-Channel Funnels and Attribution can give you some idea of the "mix" or "sequence" of marketing efforts that resulted in a sale.  For example, 30% of buyers were first exposed to your bend on social media, then searched, found your site, and purchased.

Hope that helps!


Online Catalogue/Retailing

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Jim Novo


Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.


Past/Present clients
Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes and Noble, Comcast Corporation, Home Shopping Network

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