AboutJim Novo Expertise Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.
Experience
Past/Present clients Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes and Noble, Comcast Corporation, Home Shopping Network
Expert: Jim Novo Date: 1/15/2006 Subject: Customers look for what?
Question Dear Jim,
What exactly are the things customers trying to look for when they shop online? What type of information, pictures, etc they are looking for that will lead to buying decision? Hope you can go both general and specific.
Answer This question is too general. There are 100's of different products, and the requirements are different for each. Generally, you want to provide an environment where visitors can make a decision to purchase, and the photos / info you provide should allow them to do so. If they can't see the features of the product or are not clear on what they are because they are not explained, they're unlikely to buy.
