AboutJim Novo Expertise Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.
Experience
Past/Present clients Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes and Noble, Comcast Corporation, Home Shopping Network
Question On Google, when you type florist orlando in search, the results are promptly displayed. Seems to me that the "local results" are akin to the holy grail, given that it is not a paid program. Until a couple of days ago my store was in position 7, now all of a sudden, I'm like 50 or so. It does not appear to be my mileage from city center, nor alphabetical. Any idea how to improve my ranking? Thanks in advance for any advice you may offer. Have a great life!
Geography / distance is used to rank listings but "other factors" are considered. So for example, if the search was "florist 32801" the ranking would be different because the search is more specific. As with all "ranking" things at Google, they are not going to tell anybody how they do it because people would try to "game" the ranking.
You can run ads in the local version of Google Maps through AdWords; buying ads probably won't improve your ranking in the listings but your ad would appear at the top before the listings...
