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About Jim Novo
Expertise
Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.

Experience

Past/Present clients
Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes and Noble, Comcast Corporation, Home Shopping Network

You are here: Experts > Industry > Retail Industry > Online Catalogue/Retailing > Online Webstore

Topic: Online Catalogue/Retailing

Expert: Jim Novo
Date: 9/7/2006
Subject: Online Webstore

Question
I have a client that needs an online store for selling auto parts. He
has a database that is updated daily with new parts. He is currently
selling parts over the phone and walk-in customers. What is the
best way to add a webstore to this mix without creating a monster?

Is there some software that can help out with this type of website?

Thanks,
Jeremy

Answer
That's a pretty broad question with a lot of potential answers; it depends on what he's got for software, and so forth. A general approach to follow is a previous answer here:

http://experts.about.com/q/Online-Catalogue-Retailing-2428/solution.htm

I take it the "creating a monster" part of this question is inventory management. If he can port the database info to Order Manager (which is based on Microsoft Access) then he can synch the online store virtual inventory with the offline store physical inventory.

Jim
http://www.jimnovo.com/

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