AboutJim Novo Expertise Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.
Experience
Past/Present clients Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes and Noble, Comcast Corporation, Home Shopping Network
Question Is it possible to have an online catalog(like an e-book) that doesn't require the customer to download any type of software ever to view the interactive book?
Answer You question is not very clear - what exactly do you mean by "like an e-book" and "interactive book"?
In general, any special formats will require a download. If you are talking about a format like a "book" where you "flip pages", then yes, it requires a download.
Then again, in my opinion, a web site *is* an online catalog and requires no special downloads.
Are you saying Amazon isn't an online catalog? It requires no special downloads to use.
