Online Catalogue/Retailing/what customers want

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Expert: Jim Novo - 11/20/2007


Question
hi, Jim
I try to startup online business and When i find what customers what to buy on interneti heard about many messages said:
"An e-bay is a major place that we can
measures what customers want on internet "
is it true? Do you have any ideaS ?
regards,
poramase

Ps. i appreciated your books !!!

Answer
Yes, any auction marketplace can give you an idea of what sells on the Internet and at what price.  If you are selling new or unique goods you can probably get a higher price for the same goods outside of the auctions, because people using the auctions are "trained" to seek lowest price.

Online Catalogue/Retailing

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Jim Novo

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Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.

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Past/Present clients
Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes and Noble, Comcast Corporation, Home Shopping Network

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