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About Jim Novo
(Top Expert on this page)

Expertise
Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.

Experience

Past/Present clients
Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes and Noble, Comcast Corporation, Home Shopping Network

   

You are here:  Experts > Industry > Retail Industry > Online Catalogue/Retailing

Questions Answered By Expert  Jim Novo 
In Category  Online Catalogue/Retailing

SubjectDate Asked

How to pay eBook resellers?10/26/2009
  Q: My website is www.importingvillagetreasures.com The book sells for $59 with PayPal and I’ll pay ...
  A: I don't know of any easy, "no computer" way to accomplish this. What you are talking about is ...
Hosting online shopping sites9/24/2009
  Q: I have heard of these online programs in which the site sets you up with your 'own' website that ...
  A: These companies usually provide links to sample customer sites. If they don't, then I would not ...
Starting a online boutique8/16/2009
  Q: I am interested in starting a online boutique (ex: chickdowntown.com and electriccouture.com) and ...
  A: I can't help you with finding vendors, you have to figure out what you want to sell, then find out ...
HOW DO YOU CONFIRM A COMPANY IS LEGIT7/17/2009
  Q: WHERE COULD I GO ONLINE TO CONFIRM A COMPANY IS LEGIT?
  A: I don't understand the question, legit in what way? Honest? You could always call the Better ...
Accounting for consumer sales on-line7/13/2009
  Q: We are a manufacturer of specialty tapes, selling business to business. Now we want to also sell ...
  A: Answering this question is a bit tough not knowing how the rest of the operation is set up, but ...
Wholesale Handbags7/7/2009
  Q: I want to setup a handbags retail shop, Can you give me some suggestions about Comeco ...
  A: Sorry, I don't know anyting about this company. In general, if you source from a company ...
Large Online Luxury Catalog2/21/2009
  Q: How does sites like net-a-porter.com shopstyle.com build catalog of high quality pics and ...
  A: Jack, I think perhaps you are asking a technical question of a marketing person so I'm not really ...
Large Online Luxury Catalog2/21/2009
  Q: How does sites like net-a-porter.com shopstyle.com build catalog of high quality pics and ...
  A: I'm not sure I understand your question. To the extent there is an affiliate relationship where the ...
domain1/20/2009
  Q: The domain name I have was created when I read back than, that the "1" in the beginning of the URL, ...
  A: You should really be asking this question in Web-Hosting-Advice or SEO-Marketing if SEO is the real ...
Dropship Companies1/10/2009
  Q: I want to start an online women's boutique with a lot of vintage clothing and accessories..(hippy ...
  A: If by "vintage" you mean not just the style but the item is actually old / used, I don't think you ...
ecommerce11/30/2008
  Q: i just started an online store. I chose x-cart as my shopping cart software due to a ...
  A: What's your background, can you code in PHP? I'm not a coder, so I can't use a cart like that... ...
phamamedics uk11/14/2008
  Q: I recently ordered medication shipped from Germany. There are blogs saying what a nightmare USPS ...
  A: International postal system package shipping is not as reliable as shipping through private carriers ...
Quick Question10/28/2008
  Q: I was curious if you may know this. I need to ship approx. 80 pounds of magazines from Vegas 89030 ...
  A: Sorry, I don't, other than to split the shipment. In general, for dense-weight packages that are ...
Online retail store9/23/2008
  Q: Say I am trying to work with wholsalers on consignment, how do I do this, I want people to purchase ...
  A: I think you're explaining what is called "drop shipping". You set the price and take orders, send ...
Advertising9/4/2008
  Q: I just started a business and I am looking for cost effective ways to begin advertising it online. ...
  A: Google Adwords is probably the easiest, least costly, most effective online advertising you can buy ...
Online Retail store8/8/2008
  Q: I am trying to start an on-line women retail clothing store and i would like to know what kind of ...
  A: I would ask this question in the legal section of AllExperts (I'm not a lawyer) but in general, the ...
Drop shipper6/29/2008
  Q: I have a question about drop shipping. I have asked in other groups and it is like people don't have ...
  A: I've answer 16 questions on drop shipping over the years, every question you have is probably ...
US Market, US Dropshipper, Canadian Marketer5/30/2008
  Q: I have a question. If I live in Canada and created a ecommerce store that sells only the US market ...
  A: I can't answer this question, other than to say "it depends" and you should check with the Drop ...
online retailing5/2/2008
  Q: hey my website is www.thefancystuff.com I have not had much success in selling stuff from this site. ...
  A: That's a pretty broad question so I'll give you a broad answer. People buy from sites they trust. ...
re: internet store11/22/2007
  Q: we are a manufacturer. we have a cool product not really on the net and right now we are entering ...
  A: Your absolute best bet on this question is to discuss it with Purolator; there are lots of different ...
what customers want11/20/2007
  Q: Jim I try to startup online business and When i find what customers what to buy on interneti heard ...
  A: Yes, any auction marketplace can give you an idea of what sells on the Internet and at what price. ...
ecommerce11/9/2007
  Q: i have a question, i am opening a store on yahoo merchant solutions. For product research, are ...
  A: There are limited UPC lookup resources, see for example: http://www.upcdatabase.com You probably ...
Start-up inventory for online business4/15/2007
  Q: I am starting an online business and am very confused as to how much inventory I should begin with ...
  A: Search eBay to find similar handbags. how many sold and what they sold for. Get a subscription to ...
wholesalers????4/8/2007
  Q: I WANT TO KNOW HOW TO FIND TRUSTWORTHY WHOLESALERS, WHERE ARE THEY, AND HOW DO I KNOW IF IT'S A ...
  A: I don't know of any "reliable" sites on this topic; it is a massive fraud and spam target. Best bet ...
First timer3/25/2007
  Q: I must preface this question by saying, while I run a sole proprietor business, this will be my ...
  A: Hands down, today the best way to get some experience with little financial risk is to start either ...
product3/8/2007
  Q: We are currently operating some online businesses. We have manufactured everything that we sell up ...
  A: I'm not sure I understand your question. The "procedure" is pretty much just like any other ...
Inquiry about contacts12/18/2006
  Q: i am lpanning to start a E-commerce business, amd to find certain importers in the worl for certain ...
  A: I don't know of any "reliable" sites on this topic; it is a massive fraud and spam target. Best bet ...
RFM on e-tail12/17/2006
  Q: I have an online store and I do a lot of mailing. I was reading the RFM model and i found it very ...
  A: It's a bit different, yes, because e-mail is cheaper than a paper catalog. But there is one issue ...
GPS price difference12/12/2006
  Q: Just wonder why the price difference are so big at different on-line stores for the same GPS unit? ...
  A: Generally, the stores have different internal business models and how much profit is needed in the ...
receiving 800 calls10/26/2006
  Q: Jim; This may be out of your line.I am starting a catalog website.People will see my widgets call ...
  A: I'm not sure I understand - you mean people *can't* order online, they have to make a call? There ...
Online catalog10/10/2006
  Q: Is it possible to have an online catalog(like an e-book) that doesn't require the customer to ...
  A: You question is not very clear - what exactly do you mean by "like an e-book" and "interactive ...
Local Results9/23/2006
  Q: On Google, when you type florist orlando in search, the results are promptly displayed. Seems to me ...
  A: According to Google: http://maps.google.com/support/bin/answer.py?answer=7091&topic=1468 Geography ...
Selling through existing catalogues9/8/2006
  Q: Jim, How do you go about getting items sold through existing catalogues? What kind of arrangements ...
  A: Well, that all depends on how big a catalog you are talking about. Most catalogs now also offer web ...
Online Webstore9/7/2006
  Q: I have a client that needs an online store for selling auto parts. He has a database that is ...
  A: That's a pretty broad question with a lot of potential answers; it depends on what he's got for ...
Online wine sales6/22/2006
  Q: I am interested in starting an online wine retail businesss or wine club. Any information on how to ...
  A: This is kind of a "Why is the sky blue?" question, it is extremely broad and the answer would ...
Generating Quality Traffic5/19/2006
  Q: Mr. Novo, I have a mortgage website and have had difficulty getting leads. What do you see as ...
  A: The best way of getting leads online in through search engine marketing. The way to find out which ...
Some more Questions1/15/2006
  Q: Are the majority of people still spend impulsively or are they spending wisely? What exactly are the ...
  A: You keep asking the same questions I have already answered in as much detail as I can for a forum ...
Customers look for what?1/15/2006
  Q: What exactly are the things customers trying to look for when they shop online? What type of ...
  A: This question is too general. There are 100's of different products, and the requirements are ...
More Questions 21/14/2006
  Q: There's a lot of talking about spending and shopping wisely. I was wondering how many people ...
  A: If you are thinking about getting into an online business you should probably read a book or two ...
Some Questions.1/14/2006
  Q: Actually when people shop at online shopping websites, do they actually prefer the typical website ...
  A: As to all questions asked: It depends on what you are selling; different products have different ...
How we can sell?12/21/2005
  Q: I am from Pakistan. And want to sell books online. Tell me sources to sell books from Pakistan ...
  A: I'm sorry, I don't have any information on suppliers of books to Pakistan or payment methods ...
feedback to sales system11/8/2005
  Q: I am working in company that developed a product that called "sales system" . It actually a system ...
  A: There is not enough information here to answer the question; what are the objectives of the system? ...
online advertising9/17/2005
  Q: I recently started a business on the web. I'd like to know how do I advertise in order that the ...
  A: For the basics on Search Engine Optimization, go to this page: ...
Merchant accounts9/13/2005
  Q: That would stop people from buying. I wouldnt want to have to join a group like that to buy. I ...
  A: PayFlow Pro is not a "group you join to buy", it's a service called a Gateway. It connects your ...
Merchant accounts9/12/2005
  Q: I need to select a Merchant Account that can accept charge cards. Is there any that stand ahead of ...
  A: If you care about reliability verus cost go with PayFlow Pro from Verisign: ...
A wholesale supplier. [in a page such as8/17/2005
  Q: [in a page such as http://www.costco.com/] I look for it. I plan an online shop with an ...
  A: I take it English is not your 1st language, so I'm going to answer the question I think you are ...
How do you set up an on-line store6/28/2005
  Q: We appreciate your quick reply to our question. What we are trying to do is supplement our solar ...
  A: Did you check out your competition on eBay and Yahoo? What are they doing, what are they selling, ...
How do you set up an on-line store6/24/2005
  Q: We would like to expand our solar installation business to include an on-line store selling solar ...
  A: As far as setting up a online retail store, start with either an eBay store or a Yahoo store. ...
Conversion rates5/10/2005
  Q: My web site www.ultimatefansports.com sells Nascar clothing and leather clothing.I have a pay per ...
  A: Apparently when I answered this question before the system did not record it. OK, here we go ...
Question on input-design4/27/2005
  Q: I am attempting to build an ecommerce engine that collects user information and analyzes it ...
  A: Wow...you're going to have to be a bit more specific... For example, "collects user information" ...
buying for retail4/25/2005
  Q: I have no idea if you can answer my question, but maybe you can at least help me in the right ...
  A: Not sure why you would want to be the 4,378th web site to sell these products, but if you do, you're ...
ROI Question4/21/2005
  Q: I would like to set up a database to record the details for my online business. I collect the data ...
  A: Oh boy. Good question, you're smart to ask. The answer could take a lifetime to write, (and I've ...
work at home4/19/2005
  Q: ------------------------- Followup To PREVIOUS answer? there must be some confusion; i have ...
  A: I have answered this question before for another person. Rather than retype the whole answer, I ...
Conversion rate3/7/2005
  Q: I enjoy your advice, my question is if I get 500 to 600 visitors to my site a day using google ...
  A: These numbers are from 2003, but take a look: Retail Entry-to-Sale Conversion Rates ...
Home/Online Business2/20/2005
  Q: I'm looking for a legitimate online or home based business. Even $400.00 extra income per month ...
  A: Yes, most of this stuff is a scam, and much of it has been running offline for decades through ...
Record Keeping1/30/2005
  Q: I am a licensed acupuncturist and plan on giving the "paid online surveys" thing a whirl. If the ...
  A: Michael, You do realize that a large part of this "paid online surveys" market is simply a ...
credit card processing1/23/2005
  Q: Hi I'm living in Iran and I search for a “gateway” company for "accepting credit cards" on my web ...
  A: World Pay services most countries but I don't think they handle Iran. You could try using ...
getting started1/8/2005
  Q: I am just trying to get some ideas to start making money on the internet and if you have any useful ...
  A: That's not much of a question, there is no free lunch. I suggest you review my other questions for ...
Miva and StoneEdge1/3/2005
  Q: We need a MIVA expert who is also well versed in the way StoneEdge works. We have several problems ...
  A: Well, I have clients that use both together, and have suggested this combo more than once, including ...
More customers off my web site1/3/2005
  Q: I have a web site that sells Nascar merchandise,I'm trying to increase my sells. How can I get 1500 ...
  A: What is your traffic now? If only 1/10th of 1% buy now, only 1/10 of 1% will buy when you increase ...
fashion12/27/2004
  Q: what do u think are the key issues to affect the retail industry in the next 5 years? thank you
  A: Are you writing a term paper? This question is too broad to be meaningful. What kind of retail? ...
getting started in ecommerce12/22/2004
  Q: I need someone to properly install and then basically configure the OScommerce package ...
  A: So the question is "Can you set up OS Commerce for me?" The answer is no, you need a technical ...
Help with web site marketing12/19/2004
  Q: I was wondering if you could help me market my website so that more potential customers vist order ...
  A: Your website is a copy of this one: http://www.advancedbiolife.com/ and I suspect there are many ...
Fashion12/12/2004
  Q: I am planning to create my own brand name, start selling 'purse' I designed, I found several ...
  A: I'm not sure I understand this question but I take it English is not the first language so I'll give ...
Web Business12/12/2004
  Q: There seems to be a myriad of books for sale online describing how to start an internet website ...
  A: In general, there's nothing wrong with drop shipping as a distribution method. Where folks get into ...
internet shopping12/1/2004
  Q: How do you feel about internet shopping, do you think that in the near future internet shopping will ...
  A: I take it you mean "retail" shopping, consumers buying products online. Online retail sales will be ...
Reselling Question ????9/23/2004
  Q: I own a small computer repair business in NJ and I am taking the next step, resale. I went and got ...
  A: In general, this is a commodity business with a ton of competition, which means the more you buy, ...
catalogue jewelry8/25/2004
  Q: How i can have a catalogue about jewelrythan have more than 100 pages with good quality papers? ...
  A: What kind of jewelry? For which target market? Wholesale or retail? Do you have browser access to ...
Online Business8/7/2004
  Q: I am a licensed acupucturist going into first practice this Fall. I'd also love to start an internet ...
  A: Well, I think you are on the right track, I would not become a "member" of any of these retail ...
online kilim rugs selling5/15/2004
  Q: I am looking for Turkish kilim rugs buyers ? How can I reach them ? Do you know any web - sites ...
  A: I take it you have rugs to wholesale and are looking for someone who retails them you can sell to? ...
sales tax wizard5/8/2004
  Q: I know there are many different kinds of Store Administrator controls varying with as many companies ...
  A: Jan, Here is an HTML link to your manual if you can't read the PDF. ...
Invitation from Users for attract in a commerce4/26/2004
  Q: Hello. How is it doing good expert? I wish you're well. If possible guide me about followingHow can ...
  A: I can't answer this question not knowing anything about the relationship you have with this company ...
again about free eshops4/21/2004
  Q: -hi jim thank you a lot 4 your strait answer. but let me complete mywhich of the existing free ...
  A: You're asking the wrong person these questions, because if you want a free cart you are probably ...
finding free eshop with good features4/20/2004
  Q: where can i find FREE eshop with good features & well designed interface as a small electronic biz ...
  A: Easy answer, there isn't one. I'm betting that "free" is more important to you than "good features ...
ecom4/17/2004
  Q: Do u think that the web Will become so large that it will be unusable by businesses and individuals? ...
  A: >>Do u think that the web Will become so large that it will be unusable by businesses and ...
online sales4/15/2004
  Q: I DO appreciate your time and suggestions. Will digest your follow up response. Have adapted some ...
  A: Hmmm...I'm pretty sure I answered this already, must have been lost in the ether... It looks like ...
online sales4/15/2004
  Q: It took a few days for me to get back to this and I apologize. There is a lot here I'll need to ...
  A: What you are paying Overture for is Visits, not Hits. If Overture said 759 people clicked on your ...
Online-store4/9/2004
  Q: Here is the follow up: The processing should be down off-site and it is a customer base site. An ...
  A: Michael, I think you are an IT person asking an IT question of a marketing person. I know a lot ...
Online-store4/7/2004
  Q: Good day I currently attend Devry University and I am currently enganged in a senior project.We are ...
  A: I'm sorry, I don't understand the question. I don't know where someone with "networking" ...
online sales4/2/2004
  Q: url - www.agsfinancialservices.com question - number of hits in february 759. number of buys 0. ...
  A: First, let's get straight on "hits". Hits are not visits and visits are what you should be looking ...
Online survey3/3/2004
  Q: Sorry for my question, I collect the survey from the printed matters & web site as well, expected ...
  A: Jensen, I'm still not following your question - what you can do with the list depends on how you ...
Online survey3/3/2004
  Q: If I collect the consumer survey consists of all the general details, what others biz can I convert ...
  A: I'm sorry, I don't understand the question, there are not enough details. How / where are you ...
Drop ship product to sell?1/25/2004
  Q: I wonder if you have any advice for selling a 'drop-ship' item on the Internet. I know the Internet ...
  A: That's a pretty broad question, you mean of any product in the world, which is THE best one to sell ...
ebay-starting a side internet business1/18/2004
  Q: I dont have much experience selling or buying anything on the internet. However, I recently read an ...
  A: I'm not a lawyer or accountant, so don't take my words for gospel. Any time you are getting into a ...
ROI calculation1/4/2004
  Q: How to consider the ROI as healthy and is good for investing?
  A: Well, classically and in finance ROI is compared to the ROI of other financial alternatives. If the ...
Online Catalog11/28/2003
  Q: Novo, I'm really interested in starting an online catalogue selling suvival/camping gear, ...
  A: This idea of drop shipping comes up a lot so if you don't mind, I'm going to paint a bit broader ...
Automated Ordering10/23/2003
  Q: I'm trying to find a company that offers a 24-hour automated phone ordering system. Any ...
  A: Do you mean sells a complete system for integration into a call center or who offers it as a ...
Online Commerce8/19/2003
  Q: I'm new to this site/concept, so bear with me. I am in the beginning stages of starting an online ...
  A: First, you might want to run through a previous answer to a similar question. It goes through the ...
Product Purchase8/11/2003
  Q: Novo, I am a licensed acupuncturist planning on purchasing an Iridology camera from an individual ...
  A: Unless I'm missing somthing here, the easiest thing to do would be to get in writing / print the ...
Hi Jim Long time no see! If...7/10/2003
  Q: Long time no see! If i have a catalog on a b2b portal(www.alibaba.com) where i expose my ...
  A: Well, well, Claude, welcome back old friend! I am very pleased to see you have placed yourself on a ...
Online Retailing3/21/2003
  Q: If my Organisation decides to setup its website for online retailing. What will the implications ...
  A: There are a tremendous number of variables underlying a question like this, I'm sorry to say, and ...
Hi, Jim I am about to use...2/25/2003
  Q: Jim I am about to use the geocities site as you suggested to contact and show my arts to potential ...
  A: Good for you, Claude! In business to business communication, this is not nearly the issue it is on ...
Educating of Internet1/20/2003
  Q: Hello. Learning via Internet is one of the common and useful way that many of users track it, ...
  A: Wow, that's a BIG question, and not really on my topic. Learn *what* about the Internet? How to ...
Hi, Jim I asked you a...1/15/2003
  Q: Jim I asked you a question before and i was very SATISFIED. So i am back for another one! I am ...
  A: I really don't know how to answer this question, because it is very much specifc to your business. ...
Hi, Jim We produce artistic...1/1/2003
  Q: Jim We produce artistic crafts("voodoo flags"), you can see samples on :www.carrieartcollection.com ...
  A: I'm not sure I follow this - you're going to "enter the Caribbean" (a location) but sell from a web ...
Have any suggestions for my New startup online mall?12/29/2002
  Q: I'm starting an online mall, that originated from my own bookmarks to the stores that I like the ...
  A: Webber, There are two issues here, I think. One is getting more traffic, the other is converting ...
Which solution?10/20/2002
  Q: I have a small web design business and I'm going to start creating some e-commerce sites for local ...
  A: There are a tremendous number of variables underlying a question like this, I'm sorry to say, and ...
Using credit cards on my site6/16/2002
  Q: What steps do I need to take to include major credit card companies on my site that will be used for ...
  A: This is a most difficult area to discuss without knowing more about your business, your skills, and ...
wholesaler vs. distributor.5/28/2002
  Q: Jim, Two questions: (1) What's the difference between a wholesaler and a distributor? (2) If a ...
  A: 1. Often (but not always), a wholesaler provides product to a distributor which then "distributes" ...
Starting an online store1/9/2002
  Q: I just found this wonderful site while surfing the web searching for information about starting an ...
  A: The web is an active medium. The majority of people using it are "looking for something". ...
consumer behaviour on the internet10/28/2001
  Q: Can you please direct me to some usefull information on the above subject. I am a third year ...
  A: You are asking about very specific info on a niche within a niche, and there just is not enough info ...

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