AboutJim Novo Expertise Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.
Experience
Past/Present clients Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes and Noble, Comcast Corporation, Home Shopping Network
Question Hello-
We are currently operating some online businesses. We have manufactured everything that we sell up until this point. There is a product that I would like to add to our product line, but I would need a supplier for it. What would be the proper procedure for finding, and ultimately being able to sell a product made by another company. The product I want to carry is water-proof boots/waders.
Answer I'm not sure I understand your question. The "procedure" is pretty much just like any other product:
1. Find companies that manufacture the product you want to sell
2. Negotiate a price to purchase the product, remembering to include transportation costs to you
3. Given your total cost, can you sell the product at a profit?
4. If so, purchase and sell product
If I'm not understanding your question, let me know...if you need sources, try looking in wholesale directories or manufacturing directories on the Internet.
