AboutJim Novo Expertise Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.
Experience
Past/Present clients Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes and Noble, Comcast Corporation, Home Shopping Network
Question Jim;
This may be out of your line.I am starting a catalog website.People will see my widgets call an 800# to order.
I need either a person or inexpensive inbound company to take the oders.I like your thoughts.
Thanks,
Larry
Answer I'm not sure I understand - you mean people *can't* order online, they have to make a call? There is no such thing as an "inexpensive inbound company" for a small operation that I know of, you have to do big volume to get inexpensive. So you're probably better off just hiring somebody, maybe they can work from home (stay at home Mom) and so will be willing to accept lower wages.
