Online Marketing/Will long tail keywords in my image alt text help with ranking
Hello Nat, thank you for your good job over here. I have got a question to ask. I want my website to really rank very well in search engines. The website is for a multimedia school. I know that adding alt to an image helps in search engine ranking. But how can one really maximize this.
For instance, can i name my image with a long name and add a very long keywords on the alt of the image.
Thanks for the great question.
There has been a spirited debate regarding the optimization of images and whether or not it actually helps SEO.
I pride myself on staying up to date on search engine optimization methods but fall well short of being able to predict what Google does to adjust their algorithms every hour of the day.
I know that adding alt to an image helps in search engine ranking.
Alas Alex I'm not sure about the ranking part because the alt text was originally designed to help the visually impaired. There are plenty who believe this is still the case and one derives no benefit what so ever optimizing images or at least alt text. However there are also others who believe this does help search rankings.
Google has plenty to say about this and their website site has plenty of information on the subject. One thing they do stress is to avoid keyword stuffing in your images and to provide alt text that correctly describes the image.
Where they write
Filling alt attributes with keywords ("keyword stuffing") results in a negative user experience, and may cause your site to be perceived as spam. Instead, focus on creating useful, information-rich content that uses keywords appropriately and in context. We recommend testing your content by using a text-only browser such as Lynx.
Another blogger whom I read consistently says you should also use captions because it holds the readers eyeballs longer on the page and reduces the dreaded bounce rate.
Jennifer Kyrnin writes in
"Keep Your Text Meaningful. Remember that the point of alt text is to define the images for your readers."
So as I read your text for the alt tag I wonder if the language points to what the image is about or whether this would fall into the keyword stuffing category that Google frowns upon.
Here is code from Derek Halperns blog on his post about image optimization and seo.
Pretty short and to the point.
In my opinion, Google is all about the user experience and whether your image that is coded above enhances or detracts from their search experience.
In Dereks you see the complete URL but in yours I don't see it or maybe you just eliminated that part before you posted your question for privacy.
The only way to really know is to test and see if the long tails actually perform better than a more succinct version of the image code and alt tag.
Of course you don't want the big Google to penalize you for stuffing but it might be worth a try. Perhaps shortening up the image description and alt text and trying that on another page of the site and comparing the results.
I might shorten up the description to something like
This revision gets to the point and in search that's what it's about, right?
I'm guessing the searchers know that if they want to learn web design they're going to have to learn code so I don't think that part is necessary. The same goes for training.
Just my thoughts and there is a world of opinion on this subject.
Hope that helps a little bit.
Once again, great question!