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What is online marketing? If I was to use it in my work, how best can I exploit it?

Thank you.


Online marketing is a general term which covers a wide range of Internet related activities businesses use to generate revenue.
Or Charities and Foundations use to raise money.

More specifically it covers any type of marketing that is done through the use of a computer, smart phone, I Pad or anything that has an Internet connection.

There are many types of online matketing including but not limited to

Text Messaging
Online Magazines, Newspapers, Blogs
Pay Per Click Advertising- Google, Yahoo Bing etc.
Pay Per View Advertising - Google, Yahoo, Bing etc.
Video Marketing - for example You Tube
Linked In
and many more examples.

The internet is world wide and free except for a paid ad that you might see on for example a Google search result page.

This is why it should be part of any serious marketing plan

The greater challenge is how to effectively use this opportunity to market your products - see services.

I'm not sure one can "exploit" online marketing. Perhaps you meant "take advantage"?

Online marketing is no different than marketing that is done "offline"

It starts with a marketing plan with well defined objectives and quantifiable timelines, budgets etc.

Hope this.helps

Online Marketing

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Nat Griggs


Online marketing for business. On Page and off Page SEO to get better search engine results. Quality Link building and why it's important for your business and your website. How to read your competitors website source code and what to do with the information to out rank them in the search engines for your main keywords. (This is so easy you'll be spending the rest of the day snooping on all your competition) Why you need an auto responder for your email on your website and where to find the free ones. Where to find the terms people are using to find businesses like yours. How to fully optimize your Google Places/Maps listing so you get the most search engine power from this free service. Why the name of your business in your domain is killing your web site traffic and what to do about it. Why you should hire someone to write a business "white paper" about your industry and products or service. Video marketing and why videos put up on You Tube can rank on the first page of Google for your business in less than 72 hours and sometimes even the same day. Plenty more that might be willing to share.


Online marketing for 6 years. Sales and marketing for 30 years. Experience in copy writing, website development, and on and offline lead generation. Expertise with search engine optimization, search engine marketing, list building and direct response marketing.

Kenyon College 1983

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