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Online Marketing/Marketing for a Kickstarter

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Question
I am a small business owner and my nephew is working on a lean start up company. He needs resources in order to develop his product. He has the idea of crowd funding with Kickstarter.

I believe an online marketing campaign would help get attention and funds but I'm concerned about the level of competition for peoples' attention.

I would like tips on how to cut through the noise and get people involved. And some general advice on what should be done and what should not be done in an online marketing campaign.

Thanks.


,Joseph

Answer
The first thing you need to know for your online marketing campaign is what is your market.  Who are your customers?  Once you know your customers, then you need to identify the words they would use when searching for your product.  You do this by going through Amazon and Google and seeing what words people are using and searching.  Once you know your key words and phrases you need to create a short ad.  You can test out the ad wording by placing it on your page in Facebook and seeing how it looks.  If it looks right (is small enough, eye catching and uses good attention grabbing words) then you can take this post on your page and advertise it on Facebook as well as use a similarly worded ad on Google.
If you are going to use crowd funding you need to remember that most of the funds are going to come from people you are friends with on Twitter and Facebook so you need to increase your number of friends on these platforms not just with numbers but with people that are interested in your product.  Then basically crowd funding is really just preselling your product to enough people to finish development and cover costs for the investors(sales)

hope that helps!
steve

Online Marketing

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Steve Kidd

Expertise

My specialty is WordPress based blogs and websites. I can answer question about internet marketing, starting an internet business, setting up a blog and any general question about WordPress. Though I understand the basics of programming I do not normally answer coding related questions

Experience

I have worked within the internet industry for the past 16 years. During that time I was a marketing specialist, the operations manager for a dial-up company and have installed and help in the set up of over 1000 WordPress based blogs.

Publications
alveus.com/ask-steve

Education/Credentials
I studied programming in High School prior to the introduction of the personal computer. I have a Doctorate in Theology and a Masters in Internet Marketing

Past/Present Clients
Clients have included large corporations like Portland General Electric and small home businesses like Earth Angel Network and Inspiration Foundation. Clients have also included: Weaver Technologies Faith Family Center Her Blogs Network TalkETalk Affinity VoIP Telecom and MANY others

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