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Social Media Marketing for B2B Tradeshows

Hello Jared Mumford, hope you are doing well.

I am a digital marketer. I work for a company which organizes B2B trade shows annually for 15 different industries including plastics, textiles, digital signage, building materials, oil, energy and gas etc.

Can you help me in finding out the social media strategies and activities to promote the exhibitions? I really need to know what activities i should be doing which helps in spreading the word about exhibitions and eventually helps in business development and sales. Thank you so much :)

Answer
Hi Ibtesam

Thanks for the question. Ill admit that social is not my strong point as I've moved more into a LEad SEO / SEM / Shopping role. However I can give you some tips:

Use a platform that manages all of your social paid ads and organic posts - something like Hootsuite which works very well.

Get comped tickets for the trade show(s) and give them away in contests - like/share contests will spread your network to others in the field and help with your dripped posts.

For twitter, make sure to use sponsored ads for specific hash tags in twitter - what are the trending hashes for people talking about those trades? Even if it's unrelated (lets say people are talking about a labour deal in the textile industry using the #PKNLabour, your ad in the sponsored area can get a lot of impressions from the right audience.

Specifically Instagram / Pinterest probably wont be of too much use, but you can always start an account there and share pictures from each trade show and that can provide some leverage as well.

Hopfeully this helps you get started!

Cheers
Jared

Online Marketing

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Jared Mumford

Expertise

I can answer virtually any question related to digital marketing (online/internet marketing). These include: Marketing: -Search Engine Optimization (SEO) -Pay Per Click Marketing (PPC) -Social Media Marketing (SMM / SMO) -Video Marketing (Youtube) -Google Products (G+, YouTube, Webmaster Tools, etc.) -Shopping Engines -Marketplaces Other: -Analytics (setup, goal creation, troubleshooting) -Coding (Head Section, Canonical, Robots, OG) -Authorship (Google rel Author / Publisher) -Serverside (robots.txt, htaccess, etc) Platforms: -Wordpress -Drupal -Magento -Joomla -Zencart -BigCommerce I will answer questions relating to one issue, subject, etc, per website, and will not provide ongoing consultation on campaigns. The purpose of this section is to help people and small business owners overcome some hurdles in their DIY online marketing campaigns, without having to solicit a professional at top dollar. Please make sure to look through my answers, and the answers of the other professionals on here before asking your question. Please also understand that questions are public, and therefore any web addresses you cite will be posted and viewable to the public.

Experience

10 Years Digital Marketing CEO - SEO Visions, Inc. (www.seovisions.com) Director of Search Marketing - AIM Group (www.allinclusivemarketing.com) Linkedin: http://ca.linkedin.com/in/jaredmumford/

Organizations
Mensa Canada

Education/Credentials
BSc. Computer Information Systems, UFV

Past/Present Clients
I have worked with hundreds of multinational corporations, organizations, and small businesses over the past 10 years. Clients include Disney Online, Doctors Without Borders and many more.

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