About Thomas Campbell Expertise I can provide answers regarding book production planning through the complete production process and channels for selling and marketing books.
Experience I have 25 years of business experience in the area of technology and 7 years of book development and manufacturing experience
Question I belong to a new children's book publishing company and need to identify a printer for our first five books for print runs of 5,000 to 10,000 per book. I am looking for a resource where I can get information on how to choose the paper type, binding type and judge print quality. Are there any books out there that deal with this? What are typical paper weights/specs and binding types for high quality 32 page children's picture books?
Thanks!
Answer Tanya
Thanks for the question. We are a book printer and we produce Childrens books there are probably 20 book printers in the US that can produce these books and a number of others in China and Korea who produce the majority of these books as they can produce them at a very low price. Overseas Printing is probably the best for doing this and the fellow there is Hal Belmont. Paper weights run between 80# to 100# coated stock when the resolution of the print is imperative you can go with a 60# or 70# uncoated for less stingent requirements. I would tell you that you should start with small runs say 500/1000 to see if the books draw interest before I would print 5000-10000 as you should look at the investment vs the hope of making money. The childrens market is the toughest it represents the largest unit volume but the lowest return. I would suggest that you get Dan Poynters book it will give you great insight. Let me know if I can be of further service my number is 978-458-2345.
Thanks
Tom
