Expert: Kelley Regan - 10/12/2008

Question
QUESTION: I want to know if i can Manage the Public Relations of A Floral Company. Please what can some of my duties be like.

Thank you sir. I need this urgently.

Regards

ANSWER: Hello,

To manage PR for a floral company, you need to know the following:

*Know how to write well
*Know the industry and what media are looking for (e.g. trends in flowers, what's new for the season)
*Come up with angles based on what's going on in the world to pitch media - e.g. if 4th of July is coming up, maybe some arrangements for that holiday)
*Know your media, read the floral trade publications

You may want to take some classes on PR as well.  That would be beneficial.

Good luck.



---------- FOLLOW-UP ----------

QUESTION: Thank you very much for the reply. Without any Training in Public Relations, Personally do you think MY degree in Philosophy will help me? I will go for some classes in Public Relations Though.

Once again Thank you

Answer
It could.  More and more PR agencies are hiring people without journalism degrees.  If you're looking to break in with a philosophy degree, you'll need PR experience, and I'd highly advise getting an internship (or two) in PR before you hit the job market.   Classes will help as well, but it's the real world experience that PR agencies and companies look for.

There are many options for internships:  non-profit groups, arts organizations, PR agencies, etc.  Many internships are unpaid, but it's completely worth it to take them because it will pay off in the long run.

Good luck,

Kelley