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Question
This is a true story in my country and I was wondering if the PR person in your own country can get away with their argument.

A young singer released his debut album. In the CD notes, he thanked "the LATE songwriter for his wonderful song...".

The problem is that songwriter is still alive and well.

But the mistake is only found after the album has been commercially distributed to the stores nationwide.

So the PR person for the singer offers a public apology to the songwriter. But they don't mention the possibility of withdrawing the CD.

It is understandable because the cost would then be too high.

But is it enough to apologize? Can a singer like Miley Cyrus or Lady Gaga get away with it if that happens in the US?
Thank you.

Answer
Kevin,

The short answer is:  It's NOT the fault of the PR person but the fault of the person who produced the CD who should have thoroughly proofed the written copy before it went to print.

At the end of the day, PR professionals should deliver their clients clean copy BUT in the end, it is the client's duty to read EVERYTHING so it can give the PR rep the go ahead to go to print.

At our firm, NOTHING goes unless we review it AT LEAST 3-4 times.  After that, we send all copy to the client.  No PR firm should EVER approve copy to be printed until it has FINAL written approval from the client.

All of that said, I have a question:  What gave the idea that the songwriter was dead?  If the client did want the PR firm to take responsibility, the best the firm could do is use multiple marketing & PR tactics to try and mitigate the incorrect info that was printed.

One last thing:  In our world, most music is purchased online, so it would be easy to correct the information on the web.

Mary Ann McQueen Butcher
www.Authentic-PR.com

Public Relations

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Mary Ann McQueen Butcher

Expertise

Because of my almost 30 years of experience, I can answer questions on Public Relations Corporate Communications Crisis Management Community Relations Traditional Marketing Social Media Marketing Media Relations Product Launches Tradeshow Marketing Technology Marketing Entertainment Marketing Reputation Management & Repair Multicultural Marketing Media Planning

Experience

Mary Ann McQueen Butcher is one half of the team that runs Authentic PR. She has worked as a successful executive for four Fortune 500 companies, responsible for the sales & marketing for a dozen sales offices and multiple TV stations. Her experience is backed up by her undergraduate degree in Journalism and her MBA in International Marketing. Mary Annís 25+ year career has taken her from being a Network TV Executive to a serial entrepreneur who has successfully helped hundreds of companies of all sizes. Mary Ann has spent much of the last six years helping organizations learn how to make a splash without spending way too much cash! She has also successfully launched products nationally and globally for Intel (EyeOnMarket and Pentium), Cisco Systems (Linksys) and PepsiCo (Aquafina Alive, Diet Pepsi Max) and many more. Mary Ann lives in Huntington Beach and loves everything about Southern California.

Organizations
Ladies Who Launch PRSA AMA Huntington Beach Chamber of Commerce

Publications
Many major newspapers and magazines in the US

Education/Credentials
MBA, NYU Stern School of Business, International Business with an emphasis in Marketing

Awards and Honors
Multiple sales and marketing awards from Intel, Cisco Systems, Pepsi and the Walt Disney Company.

Past/Present Clients
Pepsi Cadillac Ranch (Restaurant) A Leg Up Rescue 7-Eleven McDonald's Corporate Westfield Shopping Malls Tony n Tina's Wedding King Ranch Market and many, many more

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