Public Relations/Public Relations

Advertisement


Question
Hello Linda,
I currently live in Los Angeles and would like to pursue a degree as a publicist that represents entertainers, non profit organizations and other organizations as well. I do have a little background, some good connections, as well as some artists I have been working with. The only problem is that I am 27,I do not have a degree and it is not an option for me right now. If I become an apprentice for a publicist will not having a degree matter?

Answer
If you can get an apprenticeship w/out a degree, then the degree in a sense, doesn't matter. It is the job that matters not the B.A., Ph.D., or M.A. after your name. That being said, however, most public relations professionals today have a college degree(s). It is expected. The career requires a skill set that must be proven and tested in some demonstrable way. An option for you may be to seek Accreditation through the Public Relations Society of America (PRSA) which is an excellent organization. Here is a link to find out more.

http://www.prsa.org/Learning/Accreditation

You say that a degree is not an option right now, but there are so many diverse programs available. Have you looked into atleast taking classes that support your goals such as InDesign at the art school or similar?

Best of luck in your endeavors! Linda  

Public Relations

All Answers


Answers by Expert:


Ask Experts

Volunteer


Linda Hamburger

Expertise

I can help advise on career track; how to promote on a budget; how to find a good practitioner and just about anything relating to the practice of PR and marketing communications. Over 12 years as an Adjunct Professor of Public Relations and Marketing and frequent guest speaker.

Experience

PR Consultant Linda Hamburger is an award-winning publicist with an excellent track record of success in promotions. With more than 20 years experience in the Public Relations business, Hamburger has received countless bylines for published articles and has had case studies featured in PR Week, Businessweek, and Ragan's Media Report and more. Hamburger received a MA in Public Relations from Michigan State and a Master of Public Administration from Florida Atlantic University. Currently she represents clients in the events industry, real estate law, and other agencies as an independent consultant. Founder and Moderator of the South Florida Public Relations Network (www.sfprn.com) and the PR Daily Digest. She works under her own independent consultancy, On Call PR and On Call Resumes.



Organizations
Founder and Moderator of the South Florida Public Relations Network (www.SFPRN.com)

Publications
Truthfully too numerous to list. A "Google" search might show a few.

Education/Credentials
MA Public Relations; Master of Public Administration (MPA); BA Journalism/Mass Communications

Awards and Honors
• Women in Communications Creative PR Olympics Merit Award • Finalist, Event Solutions Marketing Professional of the Year Spotlight Awards • Speaker, BizBash Funshops Fort Lauderdale and Miami • Speaker, Florida Scholastic Press Association District Conference • Vice President, Gold Coast Public Relations Council; Secretary; Board Member • Winner, Best Corporate Public Relations Program, Bernays Award • Implemented / supervised volunteer and student internship programs • Member, Adfed; Panelist resume writing workshop • Speaker at Events Expo, Orlando; University Campus Guest Lecturer • Introduced internship program of 50 students for the Source Awards • Past Secretary, Advertising Federation of the Treasure Coast • Communications Briefings, “Top Tips”

Past/Present Clients
Creative Spark Consulting; Anson Williams, celebrity; Starmaker Products, skincare line; ME Productions, live events productions; Rabideau Law, real estate practice; Swim Week Miami; Biscayne Tennis; Multiple Sclerosis Foundation; Little People of America; National Alliance on Mental Illness, NAMI; Considering Your Career; American Alliance for People with Disabilities; many others...

©2016 About.com. All rights reserved.