Public Relations/PR Career

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Question
Hi,

I want to break into public relations. I have hotel, teaching, and sales experience. Will my resume get my foot in the door?

TODD W. Johnson
3251 NW Eagle Dr.
Phoenix, AZ 85225



PROFESSIONAL EMPLOYMENT
Teacher    
Des Moines Public Schools, Des Moines, IA 11/07 - 7/13
Pinellas Park Middle School, St. Petersburg, FL
Pinellas County Schools, St. Petersburg, FL

Developed innovative curriculum to instruct students
Managed classroom of +40 students
Implemented high-level lesson plans
Launched a Wellness Committee to improve healthy lifestyles
Established positive relationships with students, parents and colleagues

Bellman / Concierge     
Bayfront Hilton Hotel, St. Petersburg, FL 9/94  - 11/07
Hotel Edgewater, Seattle, WA
Sunburst Hotel, Scottsdale, AZ
Tempe Mission Palms Hotel, AZ
         
Greeted guests in a friendly manner
Increased hotel productivity by providing team support
Streamlined guest service system
Proficient in OnQ, Microsoft Word, Office, XP, 7, Vista, Powerpoint, Outlook, Excel,
Handled as many as +200 customer contacts a day

Sales Professional       
Suntasia Marketing, St. Petersburg, FL 06/02 - 11/03

Increased territory sales from less than $2 million to $4.2 million within two years
Generated qualified sales leads and appointments for new business
Added new customers while maintaining premium service with existing account
Exceeded quotas by 12% in 2002 and 15% in 2003

EDUCATION
Bachelor of Arts in Social Science
University of South Florida, 2005

Associates of Arts in Psychology
Daytona Beach Community College, 1993

Answer
On Call Resumes
On Call Resumes  
A resume in public relations needs to SCREAM public relations. That means hard skills that are relevant to the practice today. Some of those skills vary by region. For example, in South Florida being bi-lingual is a big asset.

A few hints to help out
At the top, list core PR-related skills such as exactly what software programs you know. Buzz words today include "social media; wordpress; blog content; press releases; events management; layout and design; Outlook; direct email using...."

At the bottom, one should list their professional associations that are in public relations such PRSA; AMA; AdFed; etc - don't know what those are? Then, it is very important to find out what your local professional associations are and to quickly get involved with them.

Sales and teaching are good skills for PR, but not the highest on the list of PR jobs. You could end up, once again, in sales. Publicists as generalists are excellent writers; good at the meet and greet and company representatives; have media relations skills and more.

Here is a link that I often steer people to:

http://www.bls.gov/ooh/management/public-relations-managers-and-specialists.htm

I do provide a resume and job advice service if you want to take advantage then visit that site at www.oncallresumes.biz

I usually suggest "newbies" knock on the agency doors and offer their services freelance or go to friends, family and others and offer freelance PR activities in order to build your portfolio. PR is a highly competitive career choice. More and more people are getting a Masters degree in Public Relations. If one has the ability to pursue another degree, it is a long-term investment that pays off for most of us.

I hope this helps - and, start your re-do!  

Public Relations

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Linda Hamburger

Expertise

I can help advise on career track; how to promote on a budget; how to find a good practitioner and just about anything relating to the practice of PR and marketing communications. Over 12 years as an Adjunct Professor of Public Relations and Marketing and frequent guest speaker.

Experience

PR Consultant Linda Hamburger is an award-winning publicist with an excellent track record of success in promotions. With more than 20 years experience in the Public Relations business, Hamburger has received countless bylines for published articles and has had case studies featured in PR Week, Businessweek, and Ragan's Media Report and more. Hamburger received a MA in Public Relations from Michigan State and a Master of Public Administration from Florida Atlantic University. Currently she represents clients in the events industry, real estate law, and other agencies as an independent consultant. Founder and Moderator of the South Florida Public Relations Network (www.sfprn.com) and the PR Daily Digest. She works under her own independent consultancy, On Call PR and On Call Resumes.



Organizations
Founder and Moderator of the South Florida Public Relations Network (www.SFPRN.com)

Publications
Truthfully too numerous to list. A "Google" search might show a few.

Education/Credentials
MA Public Relations; Master of Public Administration (MPA); BA Journalism/Mass Communications

Awards and Honors
• Women in Communications Creative PR Olympics Merit Award • Finalist, Event Solutions Marketing Professional of the Year Spotlight Awards • Speaker, BizBash Funshops Fort Lauderdale and Miami • Speaker, Florida Scholastic Press Association District Conference • Vice President, Gold Coast Public Relations Council; Secretary; Board Member • Winner, Best Corporate Public Relations Program, Bernays Award • Implemented / supervised volunteer and student internship programs • Member, Adfed; Panelist resume writing workshop • Speaker at Events Expo, Orlando; University Campus Guest Lecturer • Introduced internship program of 50 students for the Source Awards • Past Secretary, Advertising Federation of the Treasure Coast • Communications Briefings, “Top Tips”

Past/Present Clients
Creative Spark Consulting; Anson Williams, celebrity; Starmaker Products, skincare line; ME Productions, live events productions; Rabideau Law, real estate practice; Swim Week Miami; Biscayne Tennis; Multiple Sclerosis Foundation; Little People of America; National Alliance on Mental Illness, NAMI; Considering Your Career; American Alliance for People with Disabilities; many others...

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