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About April
Expertise
I'll be taking some time away from this due to my Father and other life issues I will not be able to answer in a timely manner so I'm taking a little time off.. others here are more and qualified to help assist you! I can answer most things with in most departments. Engineering I can't answer. I only know very little! Sales, Programming/on air, Traffic, and Promotions I know very well!

Experience
Been in Radio for 10 years, Starting on air/programming doing production and imaging. Moved to Traffic (business office) and Sales assistant! With help on promotions! I have stuck myself in this business because i know it VERY well and LOVE IT! Pick my brain if you wish!

Education/Credentials
10 years, and Schooling at a trade school!

You are here: Experts > Industry > Broadcasting > Radio > Music Director

Radio - Music Director

Expert: April - 11/3/2009

Question
Hi April,

Could you please outline the duties of a music director and what knowledge is needed to become one. How does one get in as a MD?

Thanks.

Answer
Are you talking about a program director? most MD are a thing of the past due to corporations and budget cut backs. Either a board of people does this for them in a higher office or they just use billboards or these days people where many hats in this business so it would be the program director. It also depends on format?
Most PD's monitor what is going on air. They program the music and must have leadership abilities to schedule and check their on air staff's work and improvement. They work close with promotion to ensure the proper promotions are getting the proper exposure. They also work closely with the production director if there is one chance are the PD is in charge of anything that goes on air including production. They also are highly social, thus giving them networking opportunities to meet other PD's in other markets and they all get together and chat and talk among themself to find out who's song they will add next. so basically it's up to the program direct in most markets to pick what new song will be played or not!

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